Know the “Why,” Nail the “How”: Applying the Science of CCN Standards in PRC Review?

$79.00

In this “lunch and learn” webinar, our team of expert consultants in Regulatory Advertising and Promotion break down the FDA’s “Clear, Concise, and Neutral” rule (CCN Final Rule) through a series of case studies and evidence-based research.

Learning objectives:

Summarize the most recent violations related to FDA's Clear, Conspicuous, and Neutral (CCN) Rule for presenting the major statement in broadcast TV ads.
Understand what dual modality is (and is not) in the context of the major statement and why this standard is part of the CCN Rule.
Recognize how existing social science research can help identify common violation triggers for visuals that interfere with comprehension of the major statement.

In this “lunch and learn” webinar, our team of expert consultants in Regulatory Advertising and Promotion break down the FDA’s “Clear, Concise, and Neutral” rule (CCN Final Rule) through a series of case studies and evidence-based research.

Learning objectives:

Summarize the most recent violations related to FDA's Clear, Conspicuous, and Neutral (CCN) Rule for presenting the major statement in broadcast TV ads.
Understand what dual modality is (and is not) in the context of the major statement and why this standard is part of the CCN Rule.
Recognize how existing social science research can help identify common violation triggers for visuals that interfere with comprehension of the major statement.